It has come to my attention recently that the basic knowledge of how things work in project management is uncharted territory to many self-proclaimed project/marketing professionals who hold high positions (unfortunately) in commercial businesses. Sad but true! It’s ok though,
Facebook is losing its grip on teens as visual social networks gain popularity, yet they have tried everything in the book so far to retain that age group. Enhancing their content display of articles, images and especially music and video,
Are you looking to work with an influencer to promote your product/service? You’re probably thinking, why not advertise our new product/service with @Mrinfluencer a popular comedian who has around 2M followers. That sounds like a good idea right? Wrong!
Our attention has been drawn to some really entertaining advertising commercials in Ramadan, such as Talabat.com and Zain Telecoms, but what about the best content marketing campaign? Although content marketing is a relatively new direction for marketers in the region,
Market Segmentation: The Organization Challenge The bases for segmentation according to Kolter and Keller (2011) consist of important variables, starting with demographics, and then followed by operating variables and ending with personal characteristic of the buyer. “Market segmentation divides a