If you haven’t heard of TikTok, you’re probably part of a very small minority. The app, which allows users to create and share short videos, has taken the internet by storm over the past few years, and it shows no signs of slowing down. In fact, TikTok is so popular that it’s changing the way we consume content online.
Here’s a look at how TikTok is changing content consumption and why it’s here to stay.
How has TikTok changed content consumption?
1. TikTok changed the way we consume content
One of the biggest ways TikTok is changing content consumption is that it’s all about short-form content.
In a world where we’re used to watching TV shows that are an hour or longer, TikTok videos are just a few seconds long.
This might sound like a bad thing, but it’s actually one of TikTok’s biggest strengths.
We have shorter attention spans than ever before, TikTok videos are the perfect size to hold our attention. There’s no need to commit to watching a 20-minute video when you can get entertained in just a few seconds.
2. TikTok videos are highly shareable.
Another way TikTok is changing content consumption is the fact that TikTok videos are highly shareable. Because they’re so short and often funny, TikTok videos are easy to share with friends and family.
This is a huge benefit for brands and businesses that are using TikTok to promote their products and services. When a TikTok video goes viral, it can result in a massive boost in exposure and engagement.
3. TikTok is changing the way we discover new content.
Traditionally, we’ve discovered new content through friends and family, or through social media platforms like YouTube and Facebook. However, TikTok is quickly changing the way we discover new content.
On TikTok, the algorithm serves up videos that it thinks you’ll enjoy based on the videos you’ve already liked and watched. This means that you’re constantly being exposed to new content that you might not have found otherwise.
How has TikTok changed content creation?
For content creation, TikTok has opened up a whole new world of possibilities. With its unique format and huge audience, TikTok offers a unique opportunity to reach a global audience in a way that was never possible before.
The TikTok Format
One of the most unique things about TikTok is its format.
TikTok videos are short, usually between 15 and 60 seconds, and are often set to music. This combination of features makes TikTok videos highly engaging and addictive.
In the past, the complexity of video creation meant that only companies or skilled individuals were able to produce video content that attracted large audiences.
Creators don’t need large budgets or perfect scripts to create content.
On TikTok, all you need is a smartphone and you can start creating videos that can be seen by millions of people around the world. TikTok is all about user-generated content that is authentic and not too scripted.
TikTok has also made it easier for established creators to reach a wider audience.
TikTok pays its content creators
In the past, it could have been hard for some influencers to consistently monetize their social media and if they did, they had to manage the deals with brands themselves.
TikTok changed the way content creators are incentivized to create content by paying them.
It does so through its Creator fund.
The creator fund was created by TikTok with the goal of rewarding its content creators for the content they produce.
And it paid off. According to research done by TikTok, 56% of its creators report that they are incentivized to create more content.
TikTok is changing content consumption and creation in a big way. There’s no doubt that it’s here to stay. The platform has already amassed a massive following, and it’s only going to continue to grow in popularity. If you’re not on TikTok yet, now is the time to jump on board.
We willl talk about TikTok impact on social media marketing and brands in an upcoming post, stay tuned.