As the social media agency behind Foom Flour, Hashtag, we are excited to share a compelling case study highlighting our strategic efforts in elevating Foom’s brand recognition and engaging its target audience. This article focuses on the successful Fawazeer campaign conducted during Ramadan 2023, showcasing the power of recipe videos on social media and influencer collaborations in driving remarkable results.
Hashtag implemented a social media strategy centered around visually captivating recipe videos. Through engaging Instagram reels, Foom Flour effectively captured its audience’s attention, generating interest in their flour products.
To maximize the campaign’s impact, Hashtag devised a comprehensive paid media strategy. By strategically allocating advertising budget, Foom’s recipe videos reached a diverse and extensive audience. This approach not only boosted brand exposure but also contributed to increased sales and market growth.
During Ramadan 2023, Hashtag orchestrated the highly successful Fawazeer campaign that is related to the recipes project, a key driver of Foom Flour’s social media success. The campaign comprised the following elements: Strategic Hashtag Implementation: A unique and memorable hashtag fostered a sense of community and encouraged active participation among followers, igniting excitement as they guessed upcoming recipes.
Hashtag in house team created 25 delectable recipe videos shared during Ramadan. Boosting three of these videos with paid media ensured wider visibility and engagement. In collaboration with our influencer agency partner, Starfish, an acclaimed influencer chef was selected to create a recipe video. This collaboration added authenticity and expanded Foom’s reach among the influencer’s dedicated followers.
The Fawazeer campaign generated impressive metrics, underscoring its resounding success: Exceeding Teaser Video Impressions: The campaign’s teaser video surpassed expectations, accumulating a remarkable 4 million impressions, exceeding the target of 3 million. Surpassing Engagement KPI: The campaign generated a total of 178,000 engagements, surpassing the target of 175,000.
Foom Flour experienced tangible improvements in brand awareness and recognition through the strategic social media initiatives
Hashtag’s partnership with Foom Flour exemplifies the transformative power of social media in promoting FMCG brands. Through visually captivating recipe videos, strategic influencer collaborations, and paid media amplification, Foom Flour achieved heightened brand awareness, enhanced engagement, differentiation from competitors, consumer education, and revenue growth. This case study offers valuable insights for FMCG companies seeking impactful digital marketing approaches, emphasizing the efficacy of Hashtag’s social media strategies.