Without a strategy, content is just stuff, and the world has enough stuff in it.
Social media is a long game, playing it means concrete goals and tactics are set. Defining objectives, target audience, channels, content formats and many more details is the bedrock of achieving a humanized brand on social.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
If you are not creating relevant content on relevant social channels, your brand doesn’t exist.
Bring your brand’s pages to life by putting out great content, the kind that talks to your customer, on the platform where they spend most of their time on, whether it’s through a video, tweet, podcast, or a photo.
Organic reach is not dead, but how about bringing your reach ten fold with a little help?
Paid social is essential for a marketing funnel, it saves your customer the time and effort to find what they are looking for. Putting out an always on media budget on different platforms is a sign of a humanized brand.