Social media is a long game, playing it means concrete goals and tactics are set. Defining objectives, target audience, channels, content formats and many more details is the bedrock of achieving a humanized brand on social. Our strategies are based on knowledge of the culture and our astute reading of social media listening reports which is prepared manually and using industry top listening tools allows us to use insights to impress our local clients by showing them how reading a global brand in a local context is different. Our skilled social media managers understand the culture, the people and the social platforms use in Saudi Arabia and UAE and we believe this is the single most important aspect in putting together a strategy that achieves humanized presence for our client’s brands. A good strategy includes a great understanding of native content as well, our team understand that a photo on Instagram works better than a designed template with a lot of text, also, breaking down the brand’s major content pillars into an actionable quarterly plan that is consistent and delivers useful information to the brand’s audience on social.