Paid social allows brand to go beyond organic reach. It all started when brand’s started noticing the decline in reach on Facebook posts. After that platforms made it obvious that the reach priority goes for friends and families posts over brand posts. This incited the importance of paying the platforms to achieve the desired outcome. Hashtag believes that paid social is an integral part of a successful presence for a brand on social. Hashtag has an experienced team who strategize, plan and run advertising campaigns on Instagram, TiKTok, YouTube, Google, Facebook, Twitter and Linkedin. Social media advertising amplifies brand’s message, reach specific audience and accomplish conversion for brands on social.