At Hashtag Social Media Agency, we understand the importance of creating interactive AR filters that seamlessly merge tradition with technology. Last Ramadan, we partnered with Betty Crocker to create a campaign that exemplified this blend, enhancing user engagement through interactive AR filters on Instagram and Snapchat, tailored specifically for an Arab audience.
The Brief
Our mission was to design AR filters that allowed users to showcase their culinary creations with a playful twist. The filters needed to be interactive, engaging, and resonate with the festive mood of Ramadan.
The Objective
We aimed to create a sense of community and celebration among Betty Crocker’s audience, making the filters a go-to tool for sharing their special Ramadan moments.
The Solution interactive filter- Both ways!:
Front Cam Filter: We introduced a fun chef hat overlay, transforming users into professional chefs and adding a touch of culinary flair to their photos and videos.
Back Cam Filter: We crafted a filter where hands emerge from the screen, inviting users to insert a dish. This aligns with Betty Crocker’s campaign style of “Don’t say it, bake it.”
The Results
The interactive AR filters were a hit! They seamlessly blended with Betty Crocker’s tagline “في رمضان هذه السنة، عبّر واخبز من قلبك,” creating an immersive experience. Users enthusiastically shared their culinary creations, fostering a sense of community and celebration.
Influencer Collaboration
To amplify our reach, we collaborated with five key influencers, resulting in a total follower count of 4,241,200 across Instagram and TikTok. The campaign garnered a total of 421,937 views and achieved an impressive average engagement rate of 9.9%.
Conclusion
This campaign was not just about the numbers; it was about creating a delightful experience that resonated with the values and traditions of Ramadan. By combining the love of baking with the latest in AR technology, we helped Betty Crocker connect with their audience in a meaningful and memorable way. The success of the Betty Crocker Ramadan campaign is a testament to the power of our innovative AR filters in festive marketing. At Hashtag Social Media Agency, we’re proud to lead the way in creating engaging experiences and look forward to delivering more innovative AR campaigns in the future.
