Which social platforms are brands using in the past 5 years? according to a latest study they found the following changes in the usage:
– Brands are using Facebook less in 2021 than they did in 2016
– TikTok is gaining momentum
– Instagram enjoys the highest growth of share between the platforms
-Twitter & Pinterest are almost the same
This matches our experience with brands we manage in Saudi and UAE, we feel Instagram is where the brands are mostly focused on followed by TikTok.