Prison Island is a fun-intellectual-physical-sport place that launched their second branch in Sharjah City Centre Zahia after their first branch in Abu Dhabi, and tasked Hashtag agency with launching the opening with an attractive and captivating social media campaign. The campaign that Hashtag devised portrayed prisoners escaping Abu Dhabi for Sharjah, creating a sense of adventure and excitement for potential customers which resulted in successful launch and traffic. Here is some high level details about the launch:
Social Media Campaign Captures Attention
The launch went beyond announcements with engaging and creative social media content. Reels, memes, riddles, and celebratory posts with eye-catching visuals kept audiences immersed in the expedition theme. This strategy turned the launch into a vibrant and interactive social media celebration.
Momentum Maintained
Post-launch, consistent updates, challenges, and behind-the-scenes glimpses kept the Prison Island community engaged. This ensured the long-term success and popularity of Prison Island in Sharjah.
Results: Awareness Achieved, Foot Traffic Unlocked
The social media campaign resulted in a 536.9% increase in audience (1,433 new followers) and a 71.6% boost in engagement (70,492 interactions). Video views surged by 204.4%
(2,147,029 views). These metrics translated to a thriving community that embraced the playful narrative, making Prison Island Sharjah branch a highly anticipated and successful destination, most importantly, resulted in a fully booked first week!
