User experience is an integral part of any website design and there is no doubt about that. However if there’s a single industry where user experience matters more than anything else is, of course, hospitality.
Hospitality is all about meeting and exceeding guest expectations and providing stellar guest experience from the very first touch point till the last.
And in the digital era that we live in, hotel website is quite often where the guest experience with a hotel starts. At least that’s what every hotel brand strives for: direct bookings. So as a hotel owner you want to make sure the user experience of your website is as good as the guest experience in the hotel itself.
To do so you need to understand why travelers visit your website in the first place. What are the main traveler intentions? Once you know the answer to this question, you will be able to meet traveler expectations with a matching, user-friendly website.
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