Any social platform ultimate success metric used by Wall Street is the unique growth in users at any given quarter. Accordingly the stock surges or drop.
For us marketers, this reflect an indication where the target audience is moving and what people think of the platform it self.
When it comes to Snap, we can see that although it faced some tough years when it comes to growth, latest news showed everyone that Snap is still loved and embraced by teens and the millennials around the world.
Globally, Snapchat grew 23% and added 13 million more daily users in Q3 2021 adding up to 239 million users overall.
In the Middle East, Snapchat is extremely popular, especially in Saudi; reaching 17 million people, which includes 90 percent of 13-34 year-olds — an important demographic for advertisers.
Snap is also popular in Kuwait and with locals in UAE. And it keeps growing and adding up to Snap overall success.