Dari, our client in Saudi Arabia, approached us with a clear mission: promote their newly superfood products – avocado, cranberry, broccoli, and spinach – and educate their Social Media audience about the benefits of incorporating these superfoods into a healthy lifestyle through a social media campaign.
Craft the Social Media Campaign Strategy
Our team went on a research spree, delving into the world of superfoods, discovering while its booming worldwide, in our region the consumption wasn’t high die to the low awareness of the health benefits. We then decided to create a
campaign that was both informative and visually appealing, emphasizing the connection between Dari offerings and the superfood category, along with their health benefits, to inspire the audience to pursue a healthy lifestyle through superfoods.
hashtag launches superfoods on social media
How the Social Media Campaign went Live
Creative + Videography + Food stylist= flawless food campaign! This was our formula to produce an engaging/education campaign. To add an aesthetic perspective, we used a rotative table, creating smooth product movement, and beautifully showcased fresh fruits alongside Dari frozen offerings.
Super Results
The campaign, which ran from February 1st to February 21st, consisted of 17 videos and 2 static posts. The reach was incredible, as it gathered a total of 6.68 million impressive impressions, with an engagement rate of 59.2K. Additionally, Dari audience witnessed follower growth of 400 followers during the period of the campaign.
This case study is a testament to the power of crafting a well-defined social strategy, using content like creative visuals, and incorporating the right ingredients to create a campaign that not only educates but also inspires, targets and engages the audience.
