This case study illustrates the growth in engagement metrics following the implementation of the Always On strategy alongside ad optimizations to achieve the highest CPM and cost per engagement results. After two months of employing this strategy, we began to observe significant differences as our KPIs were accomplished.

Objective Identification

Objective:   We partner with the content department to assess the optimal content strategy that can yield favorable outcomes. Additionally, we engage with numerous targeted audiences to fulfill our KPIs.

Goal:   Enhancing engagement and fostering digital growth for the accounts.

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Always on - Accounts Insights

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The chart shows how the Always-On strategy, which depends on optimizing the campaign based on the best content and ad set, led to the cost per post engagement decrease and the CPM decrease in July and August, leading to an increase in impressions and engagement.

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