Yumnak marketing your right hand on the path to success
Introduction
Yumnak marketing your right hand on the path to success is more than a slogan, it is a promise of guidance, trust, and real partnership for small and medium-sized businesses seeking growth. For the 3rd edition of the Yumnak Program by Savola World, Hashtag created a human-centered storytelling campaign that transformed this promise into a journey of empowerment, clarity, and opportunity.
“Yumnak” in Arabic means right hand a symbol of trust, support, and guidance.
Background
For the 3rd edition of the Yumnak Program, Savola World set out to empower small and medium-sized businesses by giving them the tools, mentorship, and confidence to take their next big step.
At Hashtag, we saw an opportunity to shape Yumnak into a deeply human social campaign, one that plays on both the symbolic and literal meaning of “right hand” by saying:
We take your right hand… and walk with you toward your dream.
The Brief
The campaign needed to:
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Build strong awareness for the 3rd edition of Yumnak
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Highlight the meaning behind the name support, partnership, and shared ambition
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Speak directly to small and medium-sized businesses
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Deliver storytelling content across 5 hero videos
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Include a teaser, GIFs, static posts, and a Q&A explainer video
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Drive traffic to the website and build an audience base for retargeting in the Conversion Phase
The Answer
We created a story-led, emotionally grounded social campaign that positioned Yumnak as the guiding partner for every entrepreneur ready to take their first step.
Teaser: Introducing the Journey
The campaign opened with a simple but powerful message:
جاهز تمد يمناك؟
A short, emotional teaser video built around anticipation and possibility set the tone for a journey of guidance, partnership, and growth.
5 Storytelling Videos
The videos showcased:
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The need for support or direction
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Common questions about Yumnak and simple, direct answers
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How the program provides clarity, mentorship, tools, and real opportunities for growth
Warm visuals and personal narratives made the content relatable, inspiring, and human.
Q&A Video
This video became the campaign’s strongest asset in the Consideration Phase.
Clear answers + simple visuals = high performance.
GIFs & Static Posts
These posts helped maintain awareness and traffic:
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Quick, digestible information
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Strong message recall
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High volume of landing page views
The Results
The campaign delivered strong visibility and meaningful engagement among the small and medium business community.
Key Metrics:
7M+ impressions
3M+ total views
100K+ website visits
5K+ engagements
The End
Yumnak was not just a social campaign:
It was a handshake of trust, a message of guidance, and a promise to support every business seeking clarity, direction, and real opportunity to grow.
