Turning today’s real time trends into relatable stories that people care about

Background

Ninja delivers more than just products  it delivers moments that matter. In Saudi Arabia, we experience strong cultural shifts and viral trends that capture people’s attention instantly. Whether it’s a graduation celebration or the viral “Crazy Cat” cake, people want what they see  and they want it fast.

That’s where Ninja delivers. Users can instantly find trending products through Ninja, whether from the Grocery or Beauty sections. It’s a lifestyle, not just a delivery app.

“We’re Hashtag spotting trends early, moving fast, and turning moments into magic. 70 Reels a month? Challenge accepted.”

The Brief: Why Real Time Trends Matter

Make Ninja the first name people think of when they see the trends. Our mission was to make Ninja relevant during the moments that matter most to the audience. We aimed to show that what users see online can be brought home quickly and reliably.

Because at the end of the day, it wasn’t just about the delivery.
Ninja delivers the trend itself.

At Hashtag, we create content that’s made from the heart built to connect instantly with our audience.

The Answer

We built real time content that transformed trending moments into brand wins. For instance, the “Crazy Cat” cake went viral  so we used it. During graduation season, we pushed celebratory reels using trending audio.

The Hashtag team crafted engaging, short form content that positioned Ninja as the trend delivery hero.
The one that doesn’t just follow the trend Ninja delivers it.

Shop trending items now on Ninja 🛍️

The Results

• +7.0M Video Views

• 15K Engagement Rate