Welcome to our latest Hashtag blog post, where we explore the repositioning of Nice stores using video-led marketing campaign titled “معقول” (meaning “Reasonable” or “Believable” in Arabic) for Nice Stores. This innovative campaign aimed to enhance brand recognition, drive foot traffic, and engage customers through compelling video content that resonates deeply with the local culture.

Brief

Our campaign “معقول” was designed to enhance brand recognition, increase foot traffic, and engage customers. The goal was to create a video-centric strategy that would resonate with the local audience in Saudi Arabia.

Thinking

Objectives:

• Increase Brand Awareness: Strengthen our brand presence in Saudi Arabia.
• Drive Foot Traffic: Encourage more customers to visit our stores.

Strategy: The campaign revolved around a high-quality video that encapsulated the essence of Nice Stores. Key components included:

• Cultural Relevance: The name “معقول” was meticulously chosen for its familiarity and positive connotation in Saudi culture, making it highly relatable to our target audience.
• Video Storytelling: The main video artfully highlighted the unique aspects of our stores, including product variety, customer experiences, and the vibrant atmosphere.

• Supporting Materials: Complementary elements such as store coverage added depth to the campaign.

Execution

Pre-Campaign Preparation:

• Concept Development: We engaged in extensive brainstorming to generate ideas that would resonate with our audience, emphasizing the “معقول” theme of reasonable quality and value.
• Video Production: Our professional video team was commissioned to produce high-quality content, showcasing product highlights and authentic in-store experiences.

Campaign Launch:

• Main Video Release: The campaign commenced with the launch of the main video across various social media platforms (Instagram, Facebook, TikTok, and Twitter), prominently featuring the “معقول” theme.
• Promotional Designs: We crafted eye-catching graphics to promote discounts and bundle deals, shared on social media and displayed in-store to captivate customer attention.
• In-Store Coverage: Video footage showcased our product variety and store layout, creating an inviting atmosphere and encouraging visits.

Results

The “معقول” campaign for Nice Stores successfully achieved its objectives, significantly boosting brand awareness and customer engagement. The strategic choice of the campaign name resonated profoundly with the local audience. Key takeaways include the importance of cultural relevance in marketing and the efficacy of high-quality video content. Moving forward, we aim to build on this success by incorporating video storytelling into our future campaigns, ensuring we continue to connect with our customers in meaningful and impactful ways.