During Ramadan, it’s not just the food that brings people together, it’s the atmosphere, the care, and the intention behind every detail. A Ramadan Campaign that sold out collections sounds great, but whats better, is when you are part of connecting people together.
NICE stores understood this deeply and launched a campaign that not only celebrated the holy month but sold out collections by connecting meaningfully with customers. The campaign focused on The Saudi inspired designs that caters to Saudi taste and home.
A Table Designed for Togetherness
At the heart of the campaign were six thoughtfully curated collections of tabletop items and decorations, all crafted by local Saudi designers. These weren’t just products they were tools to set the table for connection, turning Iftar dinners into something more memorable, more beautiful, and more personal.
From elegant serving trays to delicate lanterns, each piece told a story rooted in tradition, reimagined with style. NICE didn’t simply aim to decorate homes—they aimed to inspire togetherness.
Creating the Full Ramadan Experience
To bring the concept to life, Hashtag designed an immersive, one-stop shopping experience within a single store. But the experience didn’t stop there:
- 🎥 A captivating production video took viewers on a visual journey, ending with a fully set Iftar table that embodied the warmth of Ramadan gatherings.
- 📸 High-quality visuals and lifestyle photography made the collections shine online and in print.
- 📱 A smart social media strategy, led by Hashtag, sparked engagement with real-life styling inspiration, interactive content, and influencer stories.
Results That Spoke Volumes
The campaign didn’t just look good—it delivered:
- 50,000+ views on the video across platforms.
- 164.8% surge in social engagement from the community.
- 30% increase in sales of the featured collections.
- Sold Out! The 6 curated collections completely sold out.
These numbers proved what NICE set out to show: When you create something meaningful, people don’t just shop—they connect.
More Than Products, A Shared Moment
“Setting the Table for Connection” wasn’t just a creative direction it was the heart of the campaign. By combining tradition with thoughtful design, NICE empowered families to turn everyday meals into lasting memories.
Because during Ramadan, it’s not just what’s on the table that matters it’s who you gather around it with.
