Challenge
From Sporadic to Purpose Driven Content: Nature Valley Arabia’s social media presence was limited to occasional posts, lacking consistent engagement and a cohesive strategy. The brand needed a transformation to resonate with its audience and amplify its message of being “Inspired by Nature.”
Strategy
Hashtag implemented a comprehensive strategy focusing on three key pillars:
- Social Content Using Creators and Talent
- Objective: Leverage the influence of local creators to humanize the brand and create relatable content.
- Execution: Collaborated with local creators and talents to create authentic, engaging posts that showcased how Nature Valley fits into their daily life focusing on slice of life pillar.
- 2D Product Animations Focusing on Ingredients
- Objective: Highlight the natural ingredients and quality of Nature Valley products through visually appealing content.
- Execution: Developed a series of 2D animations that focused on the wholesome ingredients used in Nature Valley bars. These animations were designed to be both informative and visually captivating, emphasizing the brand’s commitment to natural, high-quality ingredients.
- Purpose driven content: User-Generated Content (UGC)
- Objective: Build a community-driven narrative that aligns with the brand’s “Inspired by Nature” message.
- Execution: Encouraged followers to share their own photos and stories of enjoying Nature Valley products in various natural settings across the region. This UGC campaign not only increased engagement but also created a sense of community and authenticity around the brand.
Results
- Increased Engagement: The consistent and diverse content led to a significant increase in engagement rates, with more likes, comments, and shares across all social media platforms.
- Follower Growth: Nature Valley Arabia’s follower count grew, driven by the engaging and relatable content.
- Brand Loyalty: The UGC campaign fostered a strong sense of community, enhancing brand loyalty and encouraging repeat purchases.
- Content Reach: The collaboration with influencers and the use of 2D animations expanded the brand’s reach, attracting a broader audience and increasing brand awareness.
Conclusion
By focusing on these three strategic pillars, Hashtag Social Media Agency successfully transformed Nature Valley Arabia’s social media presence from sporadic posts to a vibrant, engaging, and community-driven platform. This case study exemplifies Hashtag’s expertise in creating tailored social media strategies that resonate with audiences and drive tangible results.
