Doux: 

A day in my life, AI edition! 

 

Background

Doux, a proudly Saudi poultry brand, wanted to redefine its digital presence and strengthen its emotional connection with consumers.
The brand values, trust, care, and ethical treatment, inspired our creative direction.

For this initiative, Doux embraced AI video technology to produce a compelling, voice-over–driven story that humanizes the chicken while highlighting Doux’s commitment to proper care.
The core message was:
“دو.. ونعم التربية.”

The video portrays Doux Chicken living a calm, protected, and well-cared-for life, a reflection of the brand’s values.

 

The Brief

The campaign objectives were clear:

• Build brand awareness with a digital-first audience
• Reinforce Doux’s Saudi identity and brand values
• Show the chicken as calm, cared for, and treated right
• Deliver a single, hero AI video suitable for social media sharing
• Avoid traditional promotions, this was purely brand positioning, not a product push

Target audiences:

• Saudi families, especially mothers responsible for food choices
• Young adults seeking transparency and quality
• Consumers choosing poultry brands based on trust and care

 

The Answer

We produced a single AI-generated hero video, designed to engage audiences emotionally through storytelling:

• Voice-over led narrative: Guides viewers through the life of Doux Chicken in a calm, reassuring tone
• AI-generated visuals: High-quality, realistic animations showing chickens in a peaceful and healthy environment
• Digital-first execution: Released on social media, optimized for shareability and reach
• No traditional media channels: The campaign ran exclusively online, no billboards, TV, or radio

This approach allowed Doux to humanize AI content and create an emotionally engaging story aligned with brand values.

Video link: Doux AI Hero Video

 

The Results

The campaign was brand-first, designed to establish a clear digital narrative.

Key Metrics:

• 10M+ impressions
• 7M+ total views 
• 10K+ engagements, including likes, shares, comments, and replies

 

In the End

The Doux AI Brand Film wasn’t just a digital video it was a storytelling moment:

• Demonstrating care and ethical treatment
• Building trust with Saudi consumers
• Positioning Doux as a modern, innovative, and values-driven brand

“دو.. ونعم التربية.”