Background
Summer is all about fun, color, and refreshing moments. Dari, known for its frozen fruits, wanted to show how their products could make summer brighter, tastier, and more fun.
At Hashtag, we saw an opportunity to bring Dari’s fruits to life on social media in a way that felt playful, human, and full of energy showing audiences that frozen fruits aren’t just convenient, they’re a summer essential.
The Brief
The goal was to create a campaign that:
- Highlights Dari’s frozen fruits as summer refreshment.
- Feels fun, relatable, and visually exciting.
- Uses creative formats like voiceover reels, stop motion, and cinematic-style videos.
- Centers around the campaign line: فواكة داري تنعش صيفك
The Answer
We designed a multi-format campaign that made Dari’s frozen fruits the stars of summer:
- Voiceover Reel: Link
We started with a reel featuring an AI voiceover asking: “أي واحد يشبه صيفك؟” Each fruit appeared in a bright, colorful scene matching a summer mood. The reel invited audiences to pick the fruit that best matched their summer vibe. - Stop Motion Slush: Link
Next, we brought summer energy to life through stop motion animation, creating a playful and highly shareable visual story. This format made the content feel fun, light, and perfect for summer scrolling. - Smoothie Reel: Link
To wrap up, we create a cinematic-style reel showing Dari’s fruits in smoothies and summer-inspired compositions. Smooth transitions, close-up textures, and vibrant colors gave the video a premium, aspirational feel while staying relatable.
All content carried a single, unifying message:
فواكة داري تنعش صيفك
The Results
The campaign didn’t just highlight products it created connection and engagement:
- Audiences actively engaged with the reels, sharing their favorite fruits and summer looks.
- Stop motion and Videos positioned Dari as a fresh, modern, and playful brand.
- The campaign strengthened Dari’s presence on social feeds during the peak summer season.
Key Metrics:
- 20M+ impressions, making it one of the most visible summer campaigns
- 15M+ total views across all platforms
- 10K+ engagements, including likes, shares, comments, and replies
فواكة داري تنعش صيفك wasn’t just a line it became the feeling of the season.
