The Emirates Airline Festival of Literature is the Arab World’s largest celebration of the written and spoken word, bringing together renowned writers, poets, thinkers, and speakers from across the globe. Over the past 15 years, more than 2,000 authors from over 100 countries have taken the stage to inspire audiences with their stories, ideas, and passion for literature. This year, Hashtag Social Media Agency had the privilege of capturing the magic of the festival through our camera lenses, ensuring every moment reached a wider audience in real-time, from stage to social media.
Strategic Planning: Setting the Stage for Success
To cover a dynamic and fast-paced event like LitFest, meticulous planning and coordination were key. Our team started with a solid plan to assign roles, streamline workflows, and maintain seamless communication throughout the event. From exclusive author interviews to live sessions and panel discussions, we covered every word.
Execution: 17 Videos in 5 Days!
The challenge? Capturing the essence of LitFest in record time. With a dedicated team of photographers, videographers, editors, and social media strategists, we managed to shoot, translate & edit 17 high-quality videos in just five days. Our approach combined punctuality, collaboration, and technical expertise to deliver engaging content that resonated with book lovers, aspiring writers, and literary enthusiasts worldwide.
The Results: Over 100K Organic Views
The impact of our coverage was incredible! By leveraging real-time social media storytelling, we generated over 100,000 organic views, significantly amplifying the festival’s reach and engagement. Each post, reel, and interview brought the audience closer to the heart of the festival.
At Hashtag Social Media Agency, we believe in transforming moments into stories that live beyond the event itself.
