short-form video content has become a cornerstone of effective social media marketing. At Hashtag, we understand the impact of short form videos, and we’ve developed a robust strategy to maximize their potential for our clients. Here’s an overview of our approach to creating 60 short-form videos every month for our client Ninja, your one-stop destination for all your grocery needs across multiple countries in the GCC:
Overview of the Strategy
Our strategy is rooted in the client briefs we receive each month. We split the content equally between the Grocery and Restaurant sections, leveraging stable monthly offers such as the popular 1 SR deals. These deals can feature the same restaurants or new ones, ensuring a variety of content that keeps audiences engaged.
The Amount of Work Needed to Produce 60 Reels
Producing 60 short-form videos (Reels) requires meticulous planning and coordination. We follow a daily posting schedule, which involves considerable effort in managing multiple restaurants and grocery partners for each offer. Each Reel is crafted with care, from conceptualization to filming, editing, and finally, posting. The dedicated effort involved in coordinating with different stakeholders ensures that every Reel aligns perfectly with the client’s objectives.
Results: Increase in Views and Engagement
Our strategy yields impressive results. We observe a significant increase in organic engagement and views, especially for trend-based content like Al Ghazalah makeup tutorials which went on to make the highest viewed video organically ever. Restaurant offers also generate high engagement, demonstrating the effectiveness of our approach. These trends highlight our ability to tap into current interests and preferences, driving substantial interaction and visibility for our clients.
