Social media has become the first place to receive, discuss and share breaking news. Therefore, in order for brands to stay relevant these days, they have to react quickly and join the conversation immediately. By doing that, brands will have
Are you looking to work with an influencer to promote your product/service? You’re probably thinking, why not advertise our new product/service with @Mrinfluencer a popular comedian who has around 2M followers. That sounds like a good idea right? Wrong!
Our attention has been drawn to some really entertaining advertising commercials in Ramadan, such as Talabat.com and Zain Telecoms, but what about the best content marketing campaign? Although content marketing is a relatively new direction for marketers in the region,
Market Segmentation: The Organization Challenge The bases for segmentation according to Kolter and Keller (2011) consist of important variables, starting with demographics, and then followed by operating variables and ending with personal characteristic of the buyer. “Market segmentation divides a
More brands have been exploring Instagram after the channel matured around the world. Most of them wanted to be there where millions of people are there; they wanted to engage with them. We followed many brands on Instagram recently, most