Social media has become the first place to receive, discuss and share breaking news. Therefore, in order for brands to stay relevant these days, they have to react quickly and join the conversation immediately. By doing that, brands will have
2017 has seen a big technological progression in social media advertising. Video emerged as the top engagement format on all platforms, with Facebook and Snapchat being power houses in video content promotion, as Facebook prioritised video content reach over other
Are you looking to work with an influencer to promote your product/service? You’re probably thinking, why not advertise our new product/service with @Mrinfluencer a popular comedian who has around 2M followers. That sounds like a good idea right? Wrong!
Our attention has been drawn to some really entertaining advertising commercials in Ramadan, such as Talabat.com and Zain Telecoms, but what about the best content marketing campaign? Although content marketing is a relatively new direction for marketers in the region,
Market Segmentation: The Organization Challenge The bases for segmentation according to Kolter and Keller (2011) consist of important variables, starting with demographics, and then followed by operating variables and ending with personal characteristic of the buyer. “Market segmentation divides a