2017 has seen a big technological progression in social media advertising. Video emerged as the top engagement format on all platforms, with Facebook and Snapchat being power houses in video content promotion, as Facebook prioritised video content reach over other
The social media market is constantly changing and developing and audiences are in a constant need for new content on social media. We are all on a mission to keep the audience engaged and interacting with our brand. We should
Are you looking to work with an influencer to promote your product/service? You’re probably thinking, why not advertise our new product/service with @Mrinfluencer a popular comedian who has around 2M followers. That sounds like a good idea right? Wrong!
So You Are Ready for a Social Media Agency! Now What!? So your marketing department has just realized that it needs professional help with Social Media Advertising and Marketing. That was the easy part! Now you have to choose the
Ring, Ring, Ring: Hi Hashtag? We need you guys to manage our Social Media presence, and we need it to start today! That is how some clients start their venture through the jungle that is Social Media, giving little attention to strategy, purpose
Me: No Mom !! YOU CAN’T ZOOM IN ON INSTAGRAM ! OK you just liked the picture Thank you Like literally me EV-V-VER-RR-YY single time I show my mom a picture on Instagram .. Sorry mom but this is true.. #PleaseDontDoubleTap
Our attention has been drawn to some really entertaining advertising commercials in Ramadan, such as Talabat.com and Zain Telecoms, but what about the best content marketing campaign? Although content marketing is a relatively new direction for marketers in the region,
Ramadan started, and that means Marketing Departments all over the Arab world are getting ready for the busiest season of the year. Every year we witness a barrage of new advertisements and marketing techniques created specifically for the Ramadan season.
Market Segmentation: The Organization Challenge The bases for segmentation according to Kolter and Keller (2011) consist of important variables, starting with demographics, and then followed by operating variables and ending with personal characteristic of the buyer. “Market segmentation divides a
I think we can expect to see HR teams hustling to update leadership assessment tools updated with a box to check off for “creativity” . Personally, I totally agree with such a decision. Every second of everyday, while chatting with