Ramadan started, and that means Marketing Departments all over the Arab world are getting ready for the busiest season of the year. Every year we witness a barrage of new advertisements and marketing techniques created specifically for the Ramadan season.
Market Segmentation: The Organization Challenge The bases for segmentation according to Kolter and Keller (2011) consist of important variables, starting with demographics, and then followed by operating variables and ending with personal characteristic of the buyer. “Market segmentation divides a
More brands have been exploring Instagram after the channel matured around the world. Most of them wanted to be there where millions of people are there; they wanted to engage with them. We followed many brands on Instagram recently, most
I have been living, breathing, Social Media for over 4 years now, keeping an eye-out for trends, changes and new waves, trying to keep ahead of the curve. A part of this includes a lot of number crunching, looking at
Is the word social mediaholic confusing you? Used to hearing the words alcoholic, workaholic, and shopaholic? Well social mediaholic is the new buzzword. The time spent on social media nowadays is increasing dramatically. Additionally, new social media platforms are gaining
While waiting for a page to load, the application presents a cartoon image of a person wearing a business suit sitting in a jail cell. The image caption says, “Hey, everyone hates disclosures. We know you do, too. We’re doing