Our Super Powers
HumanizingBrands

We spend all of our time making sure your brand talks to your audience like a human, engages with them like a human, and builds relationships with them, Like a HUMAN would do on social media.

Social MediaStrategy

Cutting-Edge strategies that reach your target audience and achieve your objectives on the ever-changing social sphere.

InfluencersMarketing

Our strong relationships with a vast network of influencers, who are happy to join the brand story and share it with a large audience online.

CreativeContent

Big ideas need execution, whether a video or a website design, our creative team is always squeezing the creative juices to come up with the right creative solutions that change behavior

Social MediaVideos

We love to produce videos that people like, share and we are the best at it!

Social MediaEngagement

The OCM team is working around the clock to produce effective content strategies that relate to the local market, create experiences that result in a click on the like, comment, watch, and share buttons.

HumanizingBrands

We spend all of our time making sure your brand talks to your audience like a human, engages with them like a human, and builds relationships with them, Like a HUMAN would do on social media.

Social MediaStrategy

Cutting-Edge strategies that reach your target audience and achieve your objectives on the ever-changing social sphere.

InfluencersMarketing

Our strong relationships with a vast network of influencers, who are happy to join the brand story and share it with a large audience online.

CreativeContent

Big ideas need execution, whether a video or a website design, our creative team is always squeezing the creative juices to come up with the right creative solutions that change behavior

Social MediaVideos

We love to produce videos that people like, share and we are the best at it!

Social MediaEngagement

The OCM team is working around the clock to produce effective content strategies that relate to the local market, create experiences that result in a click on the like, comment, watch, and share buttons.

Our Team

Industry’s top talent at your service

#Hashtagers
member
CEO - Amer Massimi
CEO - Amer Massimi
member
Managing Director - Jihad Al Toukhi
Managing Director - Jihad Al Toukhi
member
Social Media Manager - Souline Hallal
Social Media Manager - Souline Hallal
member
Social Media Planner - Taha Hameedi
Social Media Planner - Taha Hameedi
member
Art Director - Tarek Abdullah
Art Director - Tarek Abdullah
member
Social Media Manager- Abdullah Abu Hleil
Social Media Manager- Abdullah Abu Hleil
member
Art Director- Reine Jalloul
Art Director- Reine Jalloul
member
Social Media Manager- Hendra Nehmeh
Social Media Manager- Hendra Nehmeh
Our Clients

Brands we have had the pleasure to service

Our Work

Almarai Mousques around the world

Almarai Mousques around the world Ramadan campaign

Ramadan campaign

27 May 2017

During the holy month of Ramadan, we created a month long campaign, on a daily basis we engaged our audience to try and guess the correct Mousques names from around the world.

Using a microsite, the audience logged in to answer the questions on a daily basis. The website served as a database collection, where the participants were re-targeted later on to communicate special messages with.

Moreover, the tactical Ramadan offers and Ramadan specific products were displayed and communicated on the website.

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Express yourself

Express yourself using Gandour Gum pallets by creating a relevant emoji

Gandour Gum

28 March 2017

Emojis and social media go hand-in-hand, we all use emojis to express our feelings on social media. Building on this insight we created a campaign where our fans were asked to express them selves with emojis that were made out of Gandour Gum pallets.

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Alrifai Coffee campaign

Alrifai Qaseem vs Hail coffee competition

Qaseem vs Hail

1 November 2016

Coffee is an essential part of the Saudi culture, it is made differently in different parts of the Kingdom. Building on this insight we launched a campaign to promote different coffee spices from different regions of Saudi.

We took to social media, to put two spice mixes against each other. We asked our followers to vote for thier favorite mix by commenting, mentioning thier friends and following the account.

The campaign resulted in huge numbers of engagement, new followers and reach.

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What love tastes like

Interactive Twitter campaign for Mother's Day

Almarai Milk Campaign

15 April 2016

Through a landing page where the Milk and the cup from the Almarai TVC was shown, we enabled Twitter users to fill-up the milk bottles using thier Tweets.

Everytime someone tweeted using the campaign hashtag, the bottles slowly filled up. Giving them a chance to win valuable gifts along the way. The audience were quickly engaged and tweeted non-stop expressing thier love for thier mothers trying to win.

This resulted in receiving over 10,000 Tweets and the campaign hashtag trended for two days.

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Goal or Miss

Adidas Goal or Miss Campaign

Adidas test your knowledge

23 March 2015

Football heads love to show-off thier knowledge of thier favorite teams and players. Building on this insight we engaged our audience with a series of videos where an attack was taking place in football match. The video then abruptly stops right before it is clear if this was a goal or not. the audience then were to guess the correct outcome for a chance to win valuable prizes.

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Dominos Rolls

Dominos Rolls launch in Ramadan

Launch in Ramadan

2 June 2016

During Ramadan, Dominos launched a new product called "Rolls" this product was expected to sell well during Ramadan. As such, we created a series of videos where the audeince had to concentrate and try to find the matching pairs of products.

This required them to give their full attention to the videos, looking at tempting pictures of Dominos products, including the Rolls. These videos were purposefully posted during fast time to capitalize on maximum impact.

As such, the campaign resulted in hung engagement, new product consideration and significant increase in orders.

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Elite Beetle giveaway

Elite automotive Beetle giveaway Twitter campaign

Twitter Campaign

2 April 2016

What is a great way to introduce a new VW dealer to the Kingdom through social media? Giveaway a Beetle on Twitter!

To launch the pressence of the new VW dealer to the kingdom on social media, and to create buzz, awareness and engagement we launched a simple campaign, where we asked people on social media to simply follow our account on Twitter, retweet the main post and mention 5 friends for a chance to walkaway with a brand-spanking new Beetle!


The campaign resulted in more than 20 million impressions, 60,000 retweets and an equivalent increase in followers.

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Mother's Day Video

Dominos Mother's Day Video

Dominos

21 April 2017

We gathered a number of children from different age groups and asked them special questions about thier mother. Showing thier mother's sacrifices, why they loved them and gave them a chance to send thier mom's special messages for Mother's day.

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Snapchat Filter with Signature

Juice Snapchat Lens

Signature juice Snapchat Lens

22 September 2018

We wanted to engage with our core audience, the new generation, who spend majority of their time on their mobile devices, keeping themselves connected and entertained, especially on Snapchat. Signature partnered with Hashtag agency to reach the Snapchat audience on a massive scale, using a one-of-a-kind, interactive experience that is similar to the brand’s value proposition.
Working with the Snapchat team, Hashtag produced and made the Lens available nationally on the day before the Saudi National Day to capture the time frame when the preparations and National Day spirit is the highest amongst Saudis.

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